Digital marketing is the new face of marketing that’s here to stay. It has brought with it many new benefits for businesses as well as their customers. Digital marketing encompasses all forms of marketing that use technology to reach target audiences or sell your products or services. With digital marketing, you can target your audience exactly where they are, with the devices they use and how long they spend on those devices. You can also personalize your message and content for each person so that you don’t send the same generic messages to everyone who visits your website or view your social media posts. With a plethora of digital marketing tools available today, it can be difficult to know which ones are best for your business. This blog lists some of the most useful, time-consuming and resourceful digital marketing tools you should try out if you run a business today.
Adobe Creative Cloud
Adobe Creative Cloud is a complete suite of creative tools for designers and entrepreneurs. It includes the studio apps—Photoshop and Illustrator—and the cloud-based apps—Devilaseed, Photoshop Mix, and Dreamstime—to let you easily create, collaborate on designs, and collaborate on projects. Adobe Creative Cloud has a Creative Cloud Membership plan that lets you use these tools as much as you want, from one device. You can also add other Adobe apps like Acrobat and Bridge to your account to help you work more efficiently. Adobe Creative Cloud also has features like Behance integration that lets you easily upload and collaborate on designs with your team members. You can also create team intranet websites, landing pages, and websites for your clients with one click.
Google Ads and Google Analytics
If you want to increase your website traffic, you can place ads on Google and use Google Analytics to track their performance. This is a free service that lets you see where people are coming from, what pages they are visiting on your website, and how long they stay on your site. This information lets you see what they are looking for and what they are likely to buy. You can also see which pages are failing to deliver the information or buying experience that they intended. Each of these tools is free and allows you to track your website’s traffic and analyze the behaviour of your visitors. Google Ads are paid ads that appear on websites across the internet. You can use these ads to drive traffic to your website and show off your products and services to potential customers. Once someone clicks on one of your ads, you can track their behaviour and see where they go next. This information will be helpful for you if you want to target your future customers. Google Analytics is a free service that collects information about where people are coming from, how long they stay on your site, and what pages they visit. You can also see what devices they are using when they visit your site so that you can adapt your content and services to suit their needs.
Hubspot
Hubspot is a marketing software that helps you create custom content, set up email campaigns, track leads, and build your community. You can use Hubspot’s marketing automation features to create and send emails, track their behaviour and convert them into leads, and build relationships with your customers. Hubspot’s marketing automation features let you create and send customized emails to your customers. You can also track their behaviour so that you know how they are responding to your emails and what they are doing next. As their next step, you can build relationships with them and push them towards making a purchase, signing them up for your email list, or getting their permission for an email survey.
Mailchimp
Mailchimp is a marketing automation software, which lets you send emails, track their behaviour, create email sequences, and track their open rates and click rates. The best part is that, you can use Mailchimp to send emails for free and it has a 14-day free trial period. Mailchimp also lets you create a series of emails and track their behaviour. You can use pre-written content or write custom content and send them to your list. When someone reads your email and clicks on an advertisement, you get a notification and you can analyze the traffic. You can also create and send emails based on buyer personas.
Marketo
Marketo is an eCommerce marketing automation tool that helps you create, track, and analyze your business’s web and mobile content. It lets you create content that converts and track the impact of your content with KPIs like content engagement and click-through rate, which will help you improve your content and optimize your ROI. Marketo is also a content management system (CMS) that lets you create beautiful websites, landing pages, and blogs. You can also use Marketo’s social media marketing features to build your brand’s social media presence and manage your social media content. This marketing automation software lets you create and schedule campaigns and track their performance with different CRMs. Once you create your campaigns, you can also define their parameters and define who the recipient of the campaigns should be.
Marketing automation with Salesforce and Oracle Elle
If you run a business where sales are important, you should definitely try marketing automation with Salesforce and Oracle Elle. It lets you create marketing campaigns that are automatically distributed across all your channels like email, social media, and websites. You can also create email sequences and define actions like direct sales (for leads), upselling, and downselling. This marketing automation software has a free plan that lets you create up to five campaigns. This might not sound like a lot, but if you are serious about marketing automation, you should definitely upgrade your plan as soon as possible.
WordPress and Adobe Photoshop
WordPress is a content management system (CMS) that lets you create beautiful websites, blogs, and landing pages. This is one of the most popular platforms for digital marketers and it’s easy to learn, so it’s a good choice for anyone starting a business. If you want to create stunning digital marketing content, you first need a beautiful website or blog to showcase your posts. Adobe Photoshop is one of the most popular design tools and it’s free to use, so you can use it to create digital marketing designs. Most marketers use these two tools to create stunning designs and brands. You can also use these two tools to create your content, whether it’s blog posts, eBooks, or YouTube videos.
Conclusion
Digital marketing has evolved into an essential part of marketing strategy. It needs a lot of time and effort to be successful. But now, you don’t need a marketing manager to create effective digital marketing strategies. There are plenty of tools available to help businesses build their digital strategies, track their performance, and make adjustments. Just make sure you pick one that fits your business needs best.
